Knowledge to create desire
Beyond enabling use, the information context surrounding your product should make a customer want to use your product. Some use aspects can be captured with intuitive product handling but others simply require additional input. That knowledge is conveyed with technical documentation in a range of formats: text, videos, infographics, etc. Planning, designing and creating this content entails taking a step back and envisioning the product in hands of customers, a process that goes hand-in-hand with product development. Postponing the work to stages when design and function are finalized jeopardizes alignment between product and knowledge and can lead to cumbersome instructions and documentation.